11 August 2024
Subject : Copywriting
🚨 How to Edit Ruthlessly Without Losing Your Mind (or Your Message) 🚨
Ever felt like your content is a bit... bloated? 😅 Let’s talk about how to trim the fat and make your message shine with ruthless editing!
Meet Jake, a web designer who thought more was always better. His web pages looked like novels and his clients were confused. One day, Jake decided enough was enough. Here’s how he slashed the fluff and boosted his impact:
🔪 𝟭. 𝗖𝘂𝘁 𝘁𝗵𝗲 𝗝𝗮𝗿𝗴𝗼𝗻
- Use simple words. Nobody’s impressed by your thesaurus skills.
- Bonus: Your clients will actually understand you!
🔪 𝟮. 𝗞𝗶𝗹𝗹 𝗬𝗼𝘂𝗿 𝗗𝗮𝗿𝗹𝗶𝗻𝗴𝘀
- Got a sentence you love but doesn’t add value? Cut it. It hurts, but it works.
- Think of it as tough love for your content.
🔪 𝟯. 𝗦𝗵𝗼𝗿𝘁𝗲𝗻 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴
- Long sentences? Chop them up.
- Wordy paragraphs? Trim them down.
🔪 𝟰. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗢𝗻𝗲 𝗜𝗱𝗲𝗮
- Each piece of content should have one clear message.
- Multiple ideas? Break them into separate posts.
🔪 𝟱. 𝗔𝘀𝗸 “𝗗𝗼𝗲𝘀 𝗧𝗵𝗶𝘀 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲?”
- If the answer is no, it’s gotta go.
- Your content should be lean, mean, and value-packed.
🎯 𝗬𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 («If you choose to accept it - Mission Impossible»): Implement these 5 steps and watch your content go from bloated to brilliant.
07 August 2024
Subject : Copywriting
SEO, social media, repurposing, paid promos, partnerships, and backlinking...
All pointless if what you're promoting doesn't dazzle! ✨ Waste of time and resources.
Aiming for a better distribution strategy (and every other promo method)?
Focus on crafting exceptional content right out the gate. 🚀
27 Juillet 2024
Subject : Copywriting
📚 The Secret Weapon in Marketing? Telling a Good Story! 🎉
Ever wonder why some brands stick in your mind while others fade away faster than yesterday’s memes?
It's all about storytelling!
Here's how spinning a good yarn can make your content unforgettable:
𝟭. 🧙♂️ 𝗥𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀:
Imagine your brand as the hero of an epic tale. Your audience should see themselves in the story. Think Harry Potter, but with more web design magic!
𝟮. 🐉 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 & 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
Every good story has a challenge. Show how your brand overcame the odds, like slaying the SEO dragon or navigating the jungle of branding confusion.
𝟯. 🌈 𝗔 𝗛𝗮𝗽𝗽𝘆 𝗘𝗻𝗱𝗶𝗻𝗴:
Who doesn’t love a happy ending? Wrap up your story with a satisfying resolution, where your hero (aka your brand) saves the day and makes the customer's life easier.
𝟰. 😂 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻:
Stories aren't just about facts; they're about feelings. Share the highs and lows, the triumphs and trials. Make your audience laugh, cry, or even do both.
𝟱. 🎢𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀:
Sprinkle in some unforgettable moments—like plot twists, unexpected wins, or a good ol' cliffhanger. Keep them hooked and wanting more.
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸?
Because people remember stories, not sales pitches. It’s the difference between being a name in a phone book and being the one brand people rave about to their friends. 📞
So, are you ready to become the J.K. Rowling of web design and branding?
27 Juillet 2024
Subject : Copywriting
Let me help you!
Ever feel like copywriting is a superpower you need? Me too.
These books helped me level up big time (and I still revisit them from time to time).
Hope they do the same for you!
My favorite books, which I believe are must-reads:
📘 Confessions of An Advertising Man by David Ogilvy
📘 Breakthrough Advertising by Eugene Schwartz
📘 Ogilvy on Advertising by David Ogilvy
📘 The Boron Letters by Gary Halbert
On My 𝗧𝗢-𝗥𝗘𝗔𝗗 List, but highly recommended:
📙 Cashvertising by Drew Eric Whitman
📙 The Wizard of Ads by Roy H. Williams
📙 The Copywriter's Handbook by Robert W. Bly
📙 Scientific Advertising by Claude C Hopkins
📙 The Ultimate Sales Letter by Dan S. Kennedy
📙 The Robert Collier Letter Book by Robert Collier
21 Juillet 2024
Subject : Copywriting
📍 Write as you speak. This makes your copy more relatable. Try including onomatopoeia in your copy.
Oops! Forgot to give you the definition. In case you don't know, Onomatopoeia is just a fancy word for using words that imitate sounds.
For example:
🖋️ Boo
🖋️ Hiss
🖋️ Click
🖋️ Beep
🖋️ Bang
🖋️ Ouch
🖋️ Yikes
🖋️ Boom
🖋️ Crash
🖋️ Vroom
🖋️ Splash
🖋️ Tick tock
📌 These words will bring more life to your copy, making it more fun and interesting to read.
10 Juillet 2024
Subject : My journey
I'm a firm believer in perpetual learning and giving credit where credit is due.
This time, I have to praise Sam Parr's "Copy That" course on copywriting.
I took the plunge because it’s the same method Benjamin Franklin used (yep, I read his autobiography!). The course is simple, practical, and straight to the point.
You get 10 lessons on 10 copywriting principles, each with an explanation and a hands-on exercise where you copy, by hand, an example that uses that principle.
It seems simple, and it is. But sometimes the simplest things are the most effective.
If you’re interested, check it out at https://copythat.com/
Not a sponsor link, just a fan 😁
It is a great course with incredible content! I loved it.
I'll be on the lookout for his next products or courses. Sam Parr, thank you for sharing your wisdom and knowledge with someone eager to listen and learn 🙏🏼
10 Juillet 2024
Subject : My journey
I had an incredible time at Vivatech 2024 in Paris, a hub of innovation and technology. It was an amazing experience to be among the people shaping our world and the startups that will do so in the future. The event included groundbreaking AI, sustainable tech, and visionary startups. Some highlights :
- AI and Robotics: Revolutionary advancements set to transform industries.
- Green Tech: Cutting-edge solutions addressing climate change.
- Startups: Brilliant minds ready to disrupt markets with their creative solutions.
A lot of interesting and promising projects caught my eye. You could find laptops with transparent screens or wheelchairs that can climb stairs. There was even AI software that separates a song into individual instrument tracks—very cool for musicians! 😊
Networking was a major highlight, with great conversations with entrepreneurs and tech enthusiasts. The keynote sessions stressed the importance of innovation, sustainability, and inclusivity.
Paris, with its rich history and innovative spirit, was the perfect host. I'm returning from Vivatech 2024 inspired and excited for the future!
02 Juillet 2024
Subject : My journey
Closing your first client is tough.
It's also the most important step in your freelancing journey.
Once you do that, everything gets easier.
It's the milestone that shows all your hard work has paid off—to the world, but more importantly, to yourself.
For me, transitioning from a Mechanical Engineer to a freelancer meant learning and honing a lot of new skills:
- Sales
- Marketing
- Cold calling
- Cold emailing
- Building a brand
- Customer service
- Creating systems
- Coding with HTML, CSS, & JavaScript
Why is this first client so crucial?
Because, as my mentor said,
"Until you land your first client, you don't have a business, you have a hobby."
